Hashtags work on Facebook in a similar way to Twitter and other social media sites. Facebook has made hashtags part of its search and discovery process. Hashtags are quite functional on the Facebook platform, unlike LinkedIn, where they are not clickable. On Facebook, they produce specific results. For example, searching for healthyfood will yield different results compared to using the search term "healthy food". Facebook uses an algorithm for distinct tracking of hashtags, a feature that is quite similar to Twitter.
A search in the Facebook bar with the symbol brings up the most recent and relevant hashtags on the platform in your search bar. Moreover, for pages, counting the clicks on your hashtags gives you insight into the types of content people are actually searching for. So, hashtags also help track content performance and help you understand what your audience likes most.
It is quite easy to create hashtags on Facebook. You can make anything into a hashtag by just adding in front of a word, phrase, acronym, etc. For example, you can use a hashtag with the words "shop local" and create ShopLocal to share your thoughts or a themed post on your Facebook page. When you use the symbol a blue box appears over your tag to highlight the words included.
Your tag will be displayed within your status in bold. It's important to watch for proper formatting while creating and use Facebook hashtags to get the best results.
Type the desired hashtag into your Facebook search bar to reveal all the posts associated with the word. Along with using hashtags with your content, it can also be a great way to cross promote webinars or live events across your other social networks.
This makes it easier for page admins to monitor the conversations on Facebook as well as other social channels under one key term. If you're not going to use them correctly, then please stay away! But if you are, well Hashtags have seeped into the way we communicate. It's a fun way to communicate without writing complete sentences! If your brand piggybacks on popular hashtags, you could increase your visibility and reach. If you have a hashtag specific to your brand or event, you can quickly check what others are saying when they use the hashtag.
Like many other things, use hashtags in moderation. The last thing you want is for your brand to be perceived as a hashtag spammer. Use 'em strategically -- for fun communication, for increased reach, and for social monitoring.
Hashtags on Facebook have not caught on like they have on other social sites. A study from EdgeRankChecker even shows that there may be some decrease in reach when a page uses hashtags. But with all studies and general recommendations, you should do your own testing. Try an experiment where you put one or two relevant hashtags into your posts during a week.
Then have the same number and type of posts the next week and compare your reach and interaction. Also, make sure you check the hashtags to see what the current conversation is around that hashtag on Facebook. The bottom line is they aren't as effective on Facebook as other social sites, but you should test to see what results you get in your niche with your audience.
I haven't fully tested the effectiveness of hashtags on Facebook yet, but I have witnessed posts that seem to be using them for the sake of using them. Every strategy you test and measure in your business needs to have a specific objective or you may find it backfires. So as with anything, start with the end in mind. If you're going to use hashtags, answer this important question first: What's my objective? Is it to make my brand more searchable?
Is it to launch a product or service? Is it to monitor my brand presence? Is it to cross promote over other sites? Is it to get involved in or to incite conversation? Knowing precisely what you want to achieve will help determine how you use hashtags, will ensure there is consistency in your brand message and won't confuse your audience.
Whatever you do, don't just slap up a few hashtags that you think are keywords people might search for. This could end up hurting your brand rather than helping it. Great advice, everyone -- although some of you seem like you may be more confused than ever about how to use hashtags on Facebook. As you decide whether Facebook hashtags are right for your business, here are some nuggets of wisdom from each of these pros -- stuff that really stuck out to me:.
So what do you think? Do you use hashtags on your business page? View Hide comments Back to blog. In September , Facebook started to recommend hashtags to add to your posts via a drop-down menu similar to how hashtag recommendations work on other channels. In parallel, the platform also began notifying users that using hashtags on Facebook can boost organic reach, and therefore improve Facebook SEO.
Facebook announced that it reemphasized hashtags as a way of bringing conversations about public events, people, and topics to the forefront.
To date, there has not been a more convenient or organized way to monitor events or discussions on Facebook on a grand scale. But now, the roll out of hashtags should help people participate in public conversations they are interested in. The hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments.
On any Facebook post, you can click on the hashtag to get redirected to its feed. Note that every hashtag on Facebook has its own unique URL. Facebook will recognize the hashtag and recommend related and trending Facebook hashtags to use. Detailed reports give you post-level insights on your engaged users by comments, shares and reach.
The fully integrated platform is a must for social businesses and to help brands manage one or several Facebook Pages all within the same Smart Inbox.
Although not the be-all, end-all of your Facebook presence, hashtags still have their time and place on the platform. In a day and age where competition to get noticed is so fierce, any data point or opportunity to interact with your follower is a plus, right?
Make the most of your hashtag performance and the rest of your data with our free social media data toolkit. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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